Product descriptions that sell: 7 prompts

Copy and paste prompts for your shop page, your Instagram caption, your WhatsApp status and your listing titles. From @mayorscript.

How to use them

  1. Copy a prompt and swap everything in [brackets] for your real details. The more facts you give it, the better it writes.
  2. Paste it into ChatGPT, Claude, Gemini or whichever AI chat you use.
  3. Read what it writes before you post it. Check every price, size and claim against the real product.

1. Turn a list of facts into a description that sells

When: Any product that only has a size, a material and a price on its page.

I sell [product] at [business]. Here are the plain facts about it: [paste your facts: size, material, colours, price, what's included] Write a product description for my shop page, 60 to 90 words. Open with the moment the buyer will use it or what it changes for them, in one short sentence. End with the price. Say each fact once. Use only the facts above, don't invent features, numbers or reviews. Plain words a 12 year old would understand. No hype words like "elevate", "luxurious" or "must have". No dashes.

2. Start with the problem your buyer already has

When: Products people buy to fix something, like a lunch bag that keeps food cold.

I sell [product]. The person who usually buys it is [who they are] and the problem it solves for them is [problem]. Write a product description that starts with that problem in their words, in one short sentence, then shows how this product fixes it, then gives the key facts below. Under 100 words. Talk to the buyer as "you". Don't invent anything that isn't in the facts. No dashes. Facts: [paste facts]

3. One description, three places

When: You have a shop page description and want the Instagram caption and WhatsApp status from it.

Here is my product description: [paste your description] Rewrite it three ways: 1. Shop page: full version, under 100 words. 2. Instagram caption: a first line that names the problem it fixes or one specific detail (never "you will love this" or a question), 3 short lines, the price, and a call to action to send a DM to order. Up to 3 hashtags. 3. WhatsApp status: 2 lines max, the price, and "reply to order". Keep every fact the same in all three. Don't add anything new. No dashes.

4. Answer their questions before they DM you

When: You keep answering the same questions in your DMs. Where your facts are missing, it leaves a gap marked ADD so you fill it in.

I sell [product]. Here are the facts: [paste facts]. List the 6 questions a buyer is most likely to message me about before they order this (size, fit, delivery, care, returns and so on). Answer each one in one or two short sentences using only my facts. Always include one question about returns or exchanges and one about how to pay. If my facts don't answer a question, write "[ADD: what you need to tell them]" instead of guessing. Format it as a short FAQ I can paste under the product. No dashes.

5. Make it sound like you wrote it

When: The AI version sounds like everyone else. Paste 3 captions your customers liked.

Here are 3 captions I wrote myself that my customers liked: 1. [caption] 2. [caption] 3. [caption] Study how I write: sentence length, the words I use, how I joke, how I end. Then write a description for my new product in that same voice, so it sounds like me and not like AI. Under 90 words. Don't copy my exact phrases, write new ones the way I would. Use only the facts below. No dashes. Before the description, tell me in one line what you noticed about my style. New product facts: [paste facts]

6. Write titles shoppers can find

When: Listing on Etsy, Shopify, Google Shopping or your own site. It follows Etsy's own title advice (April 2026).

I sell [product] on [Etsy, Shopify, Google Shopping or my own website]. Write 5 product titles a shopper would understand at a glance. Follow Etsy's own title advice: say what the item is once, put the 2 or 3 most important plain traits near the front (colour, material, size), keep it under 15 words, don't repeat words, and leave out words like "perfect" or "beautiful", price, shipping and sale info. Only mention an occasion or who it's for if that's part of what the item is. Then tell me which one you'd pick and why in one line. No dashes. Product facts: [paste facts]

7. Catch the claims that get you in trouble

When: Before anything goes live, especially beauty, food, tea and health products.

Read my product description below and check it like a careful shop owner before it goes live. List every claim I can't easily prove (health, medical, "natural", "organic", "best", "guaranteed", "lasts forever", numbers with no source). For each one, say why it could cause trouble and give a safer line I can use instead. Then rewrite the description so it still makes people want it (what it is like to use and when they would reach for it) but only uses claims I can back up. Under 80 words. No dashes. Description: [paste it]

What one of them wrote

Prompt 2, tested with a made-up insulated lunch bag for parents packing school lunches:

By noon, the food is warm and soggy. This insulated lunch bag helps you keep school lunches cold for 6 hours with the included ice pack. It fits two containers and a drink, with a wipe clean lining for easy cleanup. When lunch is done, it folds flat for simple storage. Available in navy and green for $18.

Two rules worth knowing

From Etsy Seller Handbook ("New Guidance for Listing Titles, and a Tool to Help", 27 Apr 2026) and the FTC's "Advertising FAQ's: A Guide for Small Business", both checked 18 Oct 2026. Every prompt here was tested in two AI models with made-up products before it went in the pack. This isn't legal advice.

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